Hollandse School

Ahead of UEFA EURO 2024 in Germany, we created 'Hollandse School' (the Dutch school), a campaign introducing the international football audience to the culture and identity of Dutch football. Featuring legends including Edwin van der Sar, Ronald Koeman, Jaap Stam, and Clarence Seedorf alongside current players, the campaign was built to grow excitement ahead of the tournament. My role focused on creative concepting, scene development, and connecting different generations of Dutch football into one story.