FIFA WORLD CUP 2022 QATAR

During the FIFA World Cup 2022 in Qatar, I was responsible for OnsOranje’s full-channel content strategy and day-to-day coverage throughout the tournament. This included coordinating across the media team, producing interviews and matchday content, and capturing Oranje fans. We helped position the Netherlands as many fans’ “2nd favorite team,” while ranking in the top 3 of all World Cup nations across engagement metrics on all platforms.