JOHAN CRUYFF - 10 YEARS

On March 24, 2026, Dutch football marked 10 years since the passing of Johan Cruyff. To introduce a new generation of fans to his legacy, we developed a social-first content campaign around the occasion, collaborating with the official Johan Cruyff channels. My role included leading the content strategy around the Netherlands vs. Norway match dedicated to Cruyff, I held interviews with current players reflecting on his influence, and developed an animated social media piece designed to bring his story to younger audiences.